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Safeguard Biosystems

Always an exciting endeavour, Myriad was tasked with developing every aspect of Safeguard's brand from the ground up. Although they were already selling in market they were looking to build their channel and required a consistent customer-facing look-and-feel and professional packaging to tell their unique story. Apart from all of their corporate ID a number of additional elements were produced including sell sheets, packaging design, slide templates, original digital illustration, to name a few. The concept behind the visuals themselves revolve around the concept of "protecting the herd" or "guarding the flock", which is evident in the clean lines of the logo protectively encasing the shapes within. It's a solution that is both timeless and impactful, and was carried out across all collateral: strong colours, bold shapes, and clean sans serif treatment of type and copy.

340 King Street East, Toronto, ON M5A 1K8 Canada
T: (416) 703-8701 • 1 877-MYRIAD