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United Paragon Associates Inc. Package Design

Paragon was a pharmaceutical start-up with a product which had tested far superior to its competitors already in market. Enter Myriad: we worked with this company to develop a package to communicate and promote the opportunity to the major generic brands. This package included studies and white papers commissioned from top physicians and leaders in the industry and was presented in an attractively branded package. All materials incorporated a tactile, geometric pattern with a multi-dimensional effect using bright, inviting, and eye-catching colours. Custom die-cutting and folding culminated in a specialized package that held some introductory statistics and touch points as well as a custom-made USB key containing all key information about the product.

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