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Case Study

Annual Kick Off

Apple’s annual national Kick Off program is host to over 200 live attendees who gather once a year to inform, inspire, reinforce messaging and encourage achievement of stated goals. As creative direction was already partially in place, we took the themes built on the concept of ‘the race’ that were already present and ran with them. Guest speakers from the Andretti Racing Team were brought in to speak on the importance of teamwork in realizing objectives and were present to interact with attendees. Custom set integration, production of visuals for the Keynote, and an awards ceremony were just a few of the elements involved in ensuring the event was a success.

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