Press Kit
Myriad:-n 1. a large but indefinite
number: - adj. 1. of or constituting a great but unspecified
number; numberless: 2. composed of innumerable elements,
stages, aspects or the like.
- Oxford English Dictionary, © 1997
Who is MYRIAD?
MYRIAD is an integrated Marketing and Corporate Communications
firm specializing in Closed Loop Marketing approach
strategies.
MYRIAD offers the knowledge, ability
and focus to integrate the entire marketing mix. We
believe audiences must see a clear, consistent, effective
message through all communication elements, and we
have the experience and expertise to ensure the clarity
and quality of those messages.
This synergy and convergence of marketing
initiatives means marketing dollars are wisely spent
and will generate maximum results while leveraging
the efficiencies of natural economies of scale.
At MYRIAD, we delve deeply and ask questions
to gain an understanding of our customers' business.
We also aim to understand the industry, the 'status
quo', your customers and your marketing objectives,
so that strategic and creative recommendations are
targeted and results-oriented.
As an extension to your marketing team,
MYRIAD can encompass comprehensive services including
strategic planning and customer retention management,
tradeshow management and event marketing, creative
and design, direct marketing, internet/new media,
public/media relations, video production, corporate
communications and more.
Why MYRIAD?
The dedicated professionals at MYRIAD offer a strategic
approach, and experience in all facets of the marketing
mix. Our creative also sets us apart: innovative,
targeted, and smart, we develop programs designed
to meet objectives and garner results. At MYRIAD,
we strive to understand our clients' business, the
industry, and the competitive environment, in order
to act as an extension of your marketing team. We
also offer insight into future methods by which to
leverage an initiative, thereby making the most of
your marketing dollars.
MYRIAD also boasts tools that differentiate
our level of service from that of our contemporaries,
including the Critical Path document, and the Strategic
Target Planning Process™. These comprehensive
tools, along with our diligent Account Team, serve
to outline the project scope and process at the outset,
so that all deliverables and responsibilities are
defined, and managed through to a delivery that exceeds
expectations. In fact, MYRIAD's philosophy has been
so successful, we have never lost a client.
We too are looking to the future. Employing
our brand-focused insight into such services as traditional
and new media, tradeshow and event marketing, database
management, guerrilla marketing activities, sponsorships,
direct marketing and media relations, we can create
intriguing messages, that prompt response introductions
and open opportunities for stronger relationships.
From there, refined Customer Intelligence Management
(CIM) tools allow us to focus on specific one-to-one
relationship marketing efforts to offer increased
value in building ever more profitable and personal
relationships, ultimately leading to repeat business.
It's the premise behind the Closed Loop Marketing
approach. The cycle doesn't end until conversion,
and then initiates again in building that relationship,
and mining your current customers for increased revenues
via value-add services.
Finally, our client relationships speak
for themselves. Global technology companies, such
as Hewlett-Packard, and ATI Technologies Inc., the
leader in graphics chip technology; major retailers,
including the Hudson's Bay Company, Canada's largest
department store retailer and oldest corporation,
health care technology company Autros, a division
of Baxter; Global brands, such as Subaru; Strategy-focused
clients such as Innovators Alliance; and non-profit
organizations like Pride Toronto, and the Lake of
Bays Marine Museum and Navigation Society
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